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Technique

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Saturday, November 10, 2012 by

What I’ve learned since undergoing the Peer Review process and reading Yin’s article is that it’s not just about what method(s) you choose but also about your technique – which is integral.  A couple of weeks ago I posted about focus groups and how I thought I would approach the paper I was reviewing.  After doing further research into focus groups, however, I gained a completely different perspective and ended up going in a completely different direction in writing my peer review then I had initially thought.

Technique within your chosen method can enhance the reliability of your findings.  With focus groups, for example, an approach which can increase the reliability of your findings is by running multiple groups.  The rationale here is that there are only so many stories, and with each group you will hear the same stories repeated with bits and pieces of new information until the last group has nothing new to say.  Furthermore, the systematic coding of transcripts using content analysis along with focus groups can strengthen the validity of the findings as well (Lunt and Livingstone, 1996).

Yin in his article, The Case Study Crisis: Some Answers, similarly discusses approaches to case studies which can enhance its reliability as a methodological tool.  He discusses techniques in which to analyze within-case evidence, cross-case evidence and the reporting of case studies.  There are so many elements to think about and it’s daunting to know that you can choose an appropriate method but if your technique is off then your research can be unproductive.


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