Ethnography of the iPhone?
0Saturday, November 17, 2012 by Jesse
While reading the articles by Star and Hine et al.
about conducting qualitative research, in particular ethnographic research, on
information technology and internet “spaces”, I kept thinking about the iPhone
as an example of a technological artefact that would be very interesting to
examine.
Taking a cue from Hine’s (et
al.) article that mentions that example of “The Pump” from Zimbabwe, the iPhone
is perhaps even more complicated. In some ways, the iPhone presents clear
boundaries as a discrete object of technology that I can hold in my hand.
However, there are many layers to it and as an object that connects to the web,
some of the layers are boundless. How
would you define the boundaries of the project of an iPhone ethnography? What infrastructure would you focus on? What
questions could you ask that the iPhone might shed light on?
The iPhone is so many things depending on the
perspective and the questions that are asked. For example, depending on the person, the
iPhone could fulfill many different purposes. For example, there have been
numerous articles claiming that smart phones will end the digital divide,
because it provides access to the internet for individuals who do not have
access to the internet in their homes. However, there have been other studies
that claim that because of the limitations of the smart phone (impossible or
extremely difficult to fill out forms, write and send in a resume) that it ends
up being used as mainly a device to access Facebook or shop. On the other hand,
apps are being developed to help with raising cattle in rural parts of the
Global South. Some people use their iPhone for exercise and fitness, or as a
camera.
In terms of the external social significance of the iPhone, for some
individuals it is a status symbol. Also, interesting to examine the manufacturing
and design of the iPhone—this brings to mind Apple workers in China committing
suicide related to their poor working conditions. Also the mining of rare earth
minerals used in the manufacturing of the iPhone have major geo-political
impact. And even in terms of the
programming and coding and issues of compatibility, the example of how the
changes Apple made recently in their operating system that now excludes google
maps, had a big impact on the users and the company. Part of Apple’s appeal was
its user friendliness, but when Apple made this big change, users bumped up
against the infrastructure and became of aware of it and experienced difficulties.
And, I could go on and on….but I’ll stop
now. :-)